Effective Web Site Design Demands
CONTENT, CONTENT AND CONTENT
Many web sites just do not say anything worth hearing and your prospect clicks out and moves on to the next site. That's dollars out the door.
Poor Content Means You Have Lost That Prospect Forever.
Your Web pages must deliver your message and convince your visitor that your site is worth the time invested to browse it.
It must speak to your prospect as quickly and effectively as any other ad on TV, radio, or in a print magazine somewhere. But unlike a magazine, your web site is dynamic. It demands frequent care, feeding and attention.
You can and should change it, update it, add new material, prune the old bits as often as necessary. But then, like everything in life, the more you put into your web site, the more you will get out.
A good web site takes real effort. It demands planning, experience and skill in advertising, sales promotion and copy writing. We offer all of that for the same price as others who only offer computer skills.
Try us and see how we can help you do business on the web.
If Your Site Has No Content, It Has No Value.
Want web site design help? CanLaw can build a winning web site for you.
Your web site is much like a magazine. It has a cover, index, features, interesting articles and some advertising for your business.
Posting Your Website and Hoping for Visitors Won't Work
The hardest part of creating a good web site and generating business from it, is promoting it and creating traffic.
There are millions of web sites out there, all are competing for your client's and prospects' time and attention. CanLaw Inc. knows a few tricks to get that attention.
The net is cluttered with "vanity" sites. Useless to everyone but their owner.
Then there are millions of other sites which are totally useless because their owners have never effectively promoted them. They are like old dusty books in the back stacks of libraries.
The time, money and effort put into them is totally lost. CanLaw Inc. won't let this happen to you.
Generating traffic is a fundamental of good web design. That means search engine optimization which CanLaw builds into all the web sites we manage.
Clients Are Looking For A Lawyer
Who Can Win Their Case
YOUR WEB SITE MUST TELL THEM WHAT THEY WANT TO KNOW
Most law office web sites ignore the client and really are just a glorified resume.
They do not show how you can deliver what the clients wants or needs.
TELL PROSPECTIVE CLIENTS
WHY YOU ARE A BETTER CHOICE
THAN ALL THOSE OTHER LAWYERS
Yes, You Can Design Your Web Site.
- Isn't a lawyer building a website a lot like a consumer self representing in court? You know how well that works.
- How much time are you prepared to spend away from earning a living and learning HTML and how to do the design of your own site?
- Are you a skilled copy writer? Web sites are about content, not about pretty gimmicks.
- Are you capable of doing your own graphic design work?
- How good will it be when you have finished? Will it really reflect your company image and be of sufficient quality?
- How much time can you devote to updating and managing it?
- How much time can you spend promoting and listing it with search engines?
Fancy graphics and special effects are important, but what your viewer wants is steak, not sizzle. Creating content which is useful, easy to assimilate, attractively presented and useful is our specialty.
Anyone can learn HTML and create a web site. The net is cluttered with useless sites, vanity sites and just plain terrible sites created by dilettantes.
It takes genuine advertising expertise to create a web site which works.
We have expertise offering you over thirty years in advertising, copy writing, design, public relations and promotional marketing. You can play with amateurs or you can work with professionals. Your money, your choice.
If you have a web site which is not getting any significant traffic or which is sub par or not meeting your expectations in any way, we can sort all that out.
We will build you a first class web site for your law practice. You can count on that. To discuss your ideas and needs, just contact us.
You Need a Copy Writer,
Not Just a Programmer
Combining all these disparate items requires the skill of a communications specialist. It requires creative consistency with not only all the other pages on your site, but with all your other corporate graphics, advertising and identity. The actual "HTML coding" of a web site is simple. It is really just markup tags, similar to early word processors.
Which would you hire to design your house?
A brick layer or architect?
A computer programmer or expert, a "bricklayer" if you will, simply does not have the all round advertising, copy and graphic design skills to effectively sell or promote your products and services.
You need an "architect," an advertising expert and experimented copy writer to write, plan, coordinate and create your website.
CanLaw has both the advertising copy writing experience (30 years) and the programming experience to build your site.
BEWARE OF GEEKS BEARING GIFS.
GIFS are a type of graphic. Animations, videos, huge graphics, sound effects, frames, blinkers and all the other "cool" gimmicks, that advertising amateurs seem to love so much, tend to annoy the reader and actually detract from your message.
They also slow down loads so much that your potential client may move on before your page is loaded. That would be a disaster. They won't come back. Ever.
Your Web site should be the best and hardest working sales rep you have. It is working for, or against, your business all day, all night, all year long. It must generate a positive response in your viewer. It is not enough to post clever graphics and special effects unless you have something real to say to your clients.
Leave the sophomoric tricks to the novices . . . unless there is very good reason to include special effects. But you have to first know the rules, before you break them.
CanLaw law firm marketing services including website design, search engine marketing, social media marketing, content marketing, video marketing, blogging services, community management and more.
Our integrated digital marketing and advertising programs ensure that we build awareness for your law office, grow your traffic and generate leads from new clients