A "USP" IS ADVERTISING JARGON FOR "UNIQUE SELLING POINT"
In plain English it means "What is the main reason clients should choose you?"
What sets you apart from other lawyers
that would motivate clients to use your services?
WHAT KIND OF CLIENTS
ARE YOU LOOKING FOR?
What types of law do you practice?
That will define the type of clients you want. Be they family law, criminal law, estates, real estate or whatever. Pick your top three do you do not confuse prospects with too many choice.
What are your current clients like?
Define age, sex, income, anything that you can use to target the prime prospects for your law practice.
YOUR WEBSITE SHOULD
Tell people why you are different.
Post Little Snips Of Legal Advice
Tell them about your cases, your track record.
Tell them how or why you are better equipped to handle their matter than all the other lawyers in your town.
Talk to prospective clients, not to other lawyers.
YOU NEED THE RIGHT WEBSITE FOR YOUR TYPE OF LAW PRACTICE
WHERE TO START?
SHOW CLIENTS HOW YOU CAN WIN THEIR CASE OR SOLVE THEIR PROBLEM.
NOTHING ELSE MATTERS (EXCEPT COST)
DECIDE WHAT YOU WANT
FROM YOUR WEBSITE?
What do you want your website to do for your practice, your name and your reputation?
What Is the purpose of your site? Probably to generate more leads and clients?
Talk to clients, not to other lawyers.
YOU KNOW YOU NEED A PROFESSIONAL WEB SITE FOR YOUR LAW PRACTICE
You will probably change law firms several times.
A website in your name, such as smithlaw.com will promote you, not some law firm which currently employs you.
There is no conflict because if you are at a firm, you can link your web site to theirs. When you leave, you take your site with you.
If you do not have a web site in your name, you can be certain you are losing business to your competitors.
There is no debate. People, your clients, your prospects, your staff, your suppliers all expect you to have a web site.
Any web site can and should pay its own way. Yours can. You can count on it.
YOUR USP TELLS PEOPLE WHY YOU'RE
BETTER THAN OTHER LAWYERS.
WHAT IS YOUR USP?
Your Unique Selling Point?
CANLAW KNOWS LAWYERS,
LAWYER MARKETING & ADVERTISING
CanLaw can develop your professional website from start to finish including complete graphic design, copy writing,
Your web site can include virtually anything you want.
We will build a site that works for your law practice and you.
WHAT SHOULD YOU INCLUDE
IN YOUR WEBSITE?
You should include anything your prospects need to know about you and what you can do for them
KEEP YOUR WEB SITE FRESH
Most of your competitor's web sites are stagnant. They get posted, but sit without any new information, or updates. That is the kiss of death. Visitors will just click away if the site has never changed.
You should add new content to your website regularly, No one wants to keep reading the same old, same old. Your site should be updated frequently.
Keeping your website updated and dynamic will please both your potential clients and search engines.
Even simple updates will ensure that your new website is not just a pretty brochure, but actually gets clients for your law practice.
WHAT IS YOUR COMPETITION DOING?
Spend some time on your competitor's sites and learn from them Get a feel for what works, and what does not and adapt that for your own site.
Look at other lawyer's web sites. They are pretty much all the same. Learn, but don't copy.
Clients don't care about your memberships or your family or your hobbies. They know you went to law school. So what?
YOU NEED A USP. YOU NEED TO STAND OUT.
Tell them why you are different. Tell them about your cases, your track record, Tell them why you are better equipped to handle a matter than all the other lawyers in your town
THE ONLY THING MORE EXPENSIVE THEN AN EXPERT IS AN AMATEUR
Who Will Create Your Website?
CanLaw understands the market for lawyers and legal services better than anyone else after 20+ years on line finding clients for lawyers.
Who is better equipped to develop an effective strategy for your website?
Most web design firms are staffed by computer programmers who know nothing about advertising or copy writing.
They are good at putting together technical web pages and graphics that look good, but say nothing.
It is usually well worth the price to hire a professional to write your website copy.
Beware of the overseas sweatshops.
Website builder, responsive web design, Lawyer Advertising, Copy Writing,
Graphic Design, Creative Services Marketing and Website Design.