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WHY SOME
LAW OFFICE WEB SITES SUCCEED, WHEN MOST FAIL
HOW TO CREATE A PROFESSIONAL WEBSITE
FOR YOUR LAW PRACTICE
A professional law office web site always communicates simply, quickly and memorably and leads viewers towards a desired reaction.
Skip the clichés and the platitudes.
Tell viewers why you can win for them
See How Powerful This Copy Is For A Criminal Law Office Web Site
"Just Because You Did It
Doesn't Mean You're Guilty"
Clients Are Looking For A Lawyer
Who Can Win Their Case
Most law office web sites ignore the client and really are just a glorified resume.
They do not show how you can deliver what the clients wants or needs.
THEY NEVER TELL CLIENTS WHY YOU ARE A BETTER CHOICE THAN ALL THOSE OTHER LAWYERS
Your Web pages must deliver your message and convince your visitor that your site is worth the time invested to browse it.
It must speak to your prospect as quickly and effectively as any other ad on TV, radio, or in a print magazine somewhere. But unlike a magazine, your web site is dynamic. It demands frequent care, feeding and attention.
You can and should change it, update it, add new material, prune the old bits as often as necessary. But then, like everything in life, the more you put into your web site, the more you will get out.
A good web site takes real effort. It demands planning, experience and skill in advertising, sales promotion and copy writing. We offer all of that for the same price as others who only offer computer skills.
Try us and see how we can help you do business on the web.
If Your Site Has No Content, It Has No Value.
Want web site design help? CanLaw can build a winning web site for you.
Your web site is much like a magazine. It has a cover, index, features, interesting articles and some advertising for your business.
POSTING YOUR WEBSITE AND HOPING FOR VISITORS WON'T WORK.
The hardest part of creating a good web site and generating business from it, is promoting it and creating traffic. There are millions of web sites out there, all are competing for your client's and prospects' time and attention. CanLaw Inc. knows a few tricks to get that attention.
The net is cluttered with "vanity" sites. Useless to everyone but their owner.
Then there are millions of other sites which are totally useless because their owners have never effectively promoted them. They are like old dusty books in the back stacks of libraries. The time, money and effort put into them is totally lost. CanLaw Inc. won't let this happen to you.
BEWARE OF GEEKS BEARING GIFS.
GIFS are a type of graphic. Animations, videos, huge graphics, sound effects, frames, blinkers and all the other "cool" gimmicks, that advertising amateurs seem to love so much, tend to annoy the reader and actually detract from your message. They also slow down loads so much that your potential client may move on before your page is loaded. That would be a disaster. They won't come back. Ever.
Your Web site should be the best and hardest working sales rep you have. It is working for, or against, your business all day, all night, all year long. It must generate a positive response in your viewer. It is not enough to post clever graphics and special effects unless you have something real to say to your clients.
Leave the sophomoronic tricks to the novices . . . unless there is very good reason to include special effects. But you have to first know the rules, before you break them.
YOU NEED A COPY WRITER,
NOT A PROGRAMMER
Combining all these disparate items requires the skill of a communications specialist. It requires creative consistency with not only all the other pages on your site, but with all your other corporate graphics, advertising and identity. The actual "HTML coding" of a web site is simple. It is really just markup tags, similar to early word processors.
A computer programmer or expert, a "bricklayer" if you will, simply does not have the all round advertising, copy and graphic design skills to effectively sell or promote your products and services.
You also need an "architect," an advertising expert and experimented copy writer to plan, coordinate and create your website. CanLaw Inc. has both.
Yes, You Can Design Your Web Site.
But Consider:
- Isn't a lawyer building a website a lot like a consumer self representing in court? You know how well that works.
- How much time are you prepared to spend away from practicing law, getting new clients, earning a living and learning HTML and how to do the design of your own site?
- Are you a skilled copy writer? Web sites are about content, not about pretty resumes.
- Are you capable of doing your own graphic design work?
- How good will it be when you have finished? Will it really reflect your company image and be of sufficient quality?
- How much time can you devote to updating and managing it?
- How much time can you spend promoting it and listing it with search engines?
Make a Name For Yourself
Not For Your Employer
Responsive Website Design, Lawyer Advertising, Copy Writing,
Graphic Design, Creative Services Marketing