Back links are simply links to
your website from other sites.
Search engines count the number of back links to your site in determining your ranking in searches.,
But those links must be from relevant and good quality web sites such as CanLaw. Beware of link farms.
Google and the other search engines consider good back links as endorsements of your site. Good back links will get you higher rankings.
Search engines, especially Google, rank websites higher if they have a larger number of quality backlinks from other sites.
CanLaw, for example, according to Google reports has some 4,200 back links placed on other web sites. People do that because they value and trust CanLaw.
Google considers those backlinks to be a form of testimonial and places those websites higher in searches.
CanLaw is ranked in the top 3% of all web sites in Canada in popularity and our back links help boost our rankings.
Quality & Relevance Matter
The content of the websites which post back links to your site needs to be relevant to the content on your site.
Relevance is what Google uses to determine the value and quality of a back link.
Linking your law office web site to a pizza site or shopping site is a waste of time and will do nothing for your rankings. It may even hurt them.
You simply must link to sites that are relevant to your site. CanLaw, as the leader in lawyer referrals for 22 years, is extremely relevant to you and your law office web site.
CanLaw is ranked in the top 3% of all web sites in Canada in popularity.
The number of backlinks a website has is a good indicator of its popularity or importance with search engines.
CANLAW IS RANKED 15,579TH IN CANADA
That is a very high ranking and we are proud of it