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Back links are used by search engines when they crawl your site to establish your ranking in searches.

They are not intended for people to use as they are mostly html code.

A backlink is click-able link you put on your own web site connecting to another site which has information you like  and to which you want to refer other people



BACKLINKS FROM SOME OTHER WEB SITE LINKING TO YOUR SITE ARE VALUABLE and will help attract more visitors to your own web site.

In a sense it is a testimonial.




The word backlink is just a convoluted term for a LINK connecting your site to any other site.

Yes, backlinks are valuable and very important to your search engine ranking because they are a major factor used by Google to decide where to place or  rank your site in the search results pages.


Good quality back links can move your web site closer to the top of the first page in search results.


Without them, your web site can languish in the back pages of search results and be nearly invisible to people searching for lawyers or legal help.

Why are backlinks still important today?

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.

it is the quality of the inbound link that matters.


There are too many back link factories that spew out meaningless spamming backlinks. Avoid these outfits at all costs.


Search engines evaluate the content of a web site to determine the QUALITY of a link. It is like getting an endorsement or reference from a well known expert when you are job hunting. The better the source, the better the reference and the better the backlink.


Inbound links are considered more relevant to your site When those sites have content related to your site,

A link to your lawyer web site on CanLaw would be valued more highly by Google then a link from some site having no connection to legal matters.


The higher the relevance of inbound links, the greater their quality.

What is a good backlink?


A good backlink that can positively influence your rankings, has the following characteristics:


It comes from a related website

It does not have the nofollow attribute attached to the link properties (more on this below)

It comes from a website that has a high Google trust and domain authority.

It comes from a high quality website

What is a bad backlink?


A bad backlink has the following characteristics:


It is paid for

It’s a result of a link exchange

It comes from a on low quality website (i.e. article directories)

It comes from a website that has low Google trust and domain authority

It comes from a website with little or no original content

Its sole purpose is to manipulate Google rankings

A website that has a lot of toxic backlinks can be imposed a Google penalty, either site-wide or for the particular webpage and lose its Google rankings.

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