Quality & Relevance Matter
The content of the websites which post back links to your site needs to be relevant to the content on your site.
Relevance is what Google uses to determine the value and quality of a back link.
Linking your law office web site to a pizza site or shopping site is a waste of time and will do nothing for your rankings. It may even hurt them.
You simply must link to sites that are relevant to your site. CanLaw, as the leader in lawyer referrals for 22 years, is extremely relevant to you and your law office web site.
CanLaw is ranked in the top 3% of all web sites in Canada in popularity.
The number of backlinks a website has is a good indicator of its popularity or importance with search engines.
You can't ignore the fact that back links remain one of the most powerful ways of propelling your site to the top.
Back links from CanLaw is one of the best link building methods that work today, in the era of Penguin, Panda, Hummingbird, Mobile-First and other Google search algorithm updates.