A backlink is a click-able link you put on your own web site connecting to another site which has information you like and to which you want to refer other people.

Back links from other web sites linking to your law office or legal services site are valuable only if they have relevant content and will help attract more visitors to your own web site.

In a sense a good quality backlink is a testimonial.

WHY ARE BACK-LINKS

 STILL IMPORTANT TODAY?

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site.

it is the quality of the inbound link that matters.

There are too many back link factories that spew out meaningless spamming backlinks. Avoid these outfits at all costs.

Search engines evaluate the content of a web site to determine the QUALITY of a link. It is like getting an endorsement, testimonial or reference from a well known expert when you are job hunting. The better the source, the better the reference and the better the backlink.

Inbound links are considered more relevant to your site When those sites have content related to your site,

A link to your lawyer web site on CanLaw would be valued more highly by Google then a link from some site having no connection to legal matters.

The higher the relevance of inbound links, the greater their quality.

What is a good backlink?

• A good backlink that can positively influence your rankings, has the following characteristics:
• The backlink comes from a related website.
• The backlink comes from a high quality website
• The backlink  comes from a website that has a high Google trust and domain authority.
• The backlink does not have the no-follow attribute attached to the link properties.

What is a bad backlink?

• A bad backlink has the following characteristics:
• It is paid for.
• It’s a result of a link exchange.
• It comes from a on low quality website such as article directories.
• It comes from a website that has low Google trust and domain authority.
• It comes from a website with little or no original content.
• Its sole purpose is to manipulate Google rankings.
• Google will penalize any website that has a lot of toxic backlinks and lower its Google rankings.

WHAT IS A "BACKLINK?"

The word backlink is just a convoluted term for a LINK connecting your site to any other site.

Yes, backlinks are valuable and very important to your search engine ranking because they are a major factor used by Google to decide where to place or  rank your site in the search results pages.

Good quality back links can move your web site closer to the top of the first page in search results.

Without them, your web site can languish in the back pages of search results and be nearly invisible to people searching for lawyers or legal help.

WHAT  IS A BACKLINK OR BACK LINK?

What is an example of a backlink? Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them.  Google considers them to be a vote for your site.

The more backlinks you have pointing back to your site, the more popular it will be. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.

A BACKLINK TO CANLAW ON YOUR SITE WILL NOT DRAW PEOPLE AWAY FROM YOUR SITE TO OURS.

BACK LINKS ARE FOR SEARCH ENGINES, NOT FOR PEOPLE. Google uses them to rank and place your site higher or lower in their search results.

Back links are used by search engines when they crawl your site to establish your ranking in searches. The more good quality backlinks, the higher your site will be ranked in searches.

They are not really intended for people to use as they are mostly HTML code.

WHAT IS A BACK LINK AND

WHY ARE THEY IMPORTANT?

Consider backlinks to your site as testimonials or endorsements of your content and your business.

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website.

Google and all the other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful.”

So the more of these “votes” you have, the higher your site will rank in Google and other search engines.

Back links are simply links to

your website from other sites.

Search engines count the number of back links to your site in determining your ranking in searches.,

But those links must be from relevant and good quality web sites such as CanLaw. Beware of link farms.

Google and the other search engines consider good back links as endorsements of your site. Good back links will get you higher rankings.

Search engines, especially Google, rank websites higher if they have a larger number of quality backlinks from other sites.

CanLaw, for example, according to Google reports has some 4,200 back links placed on other web sites. People do that because they value and trust CanLaw.

Google considers those backlinks to be a form of testimonial and places those websites higher in searches.

CanLaw is ranked in the top 3% of all web sites in Canada in popularity and our back links help boost our rankings.

Quality & Relevance Matter

• The content of the websites which post back links  to your legal site  needs to be relevant to the content on your site.
• Relevance is what Google uses to determine the value and quality of a back link.
• Linking your law office web site to a pizza site or shopping site is a waste of time and will do nothing for your rankings. It may even hurt them.
• You simply must link to sites that are relevant to your site. CanLaw, as the leader in lawyer referrals for 24 years, is extremely relevant to you and your law office web site.
• CanLaw is ranked in the top 3% of all web sites in Canada in popularity.
• The number of backlinks a website has is a good indicator of its popularity or importance with search engines.

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. That's why it is vital to make link building a part of your SEO plan.

You can't ignore the fact that back links remain one of the most powerful ways of propelling your site to the top.

A backlink on CanLaw is one of the best link building methods for law firms

You need all the SEO help you can get in the era of Penguin, Panda, Hummingbird, Mobile-First and other Google search algorithm updates.

CANLAW IS RANKED 15,579TH IN CANADA by Alexa, the leading traffic measurement service

That is a very high ranking and we are proud of it

.

WHY YOU SHOULD EXCHANGE A BACKLINK WITH CANLAW

You will boost your own site's popularity, get new visitor traffic and attract potential clients to your law practice with a free backlink on CanLaw to your own web legal services website. It will improve  your SEO rankings in Google and all the other search engines.

Search Engines count the back links to your site and use them to rank your site in searches. High quality links from sites like CanLaw will improve  your SEO rankings in Google and all the other search engines.

Poor quality links from unrelated or  junk sites will reduce your rankings.

A backlink will not lure people away from your web site. Backlinks are for search engines, not for people.